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About Brent Ford

Brent is a Certified Financial Planner™ & Wealth Management Advisor at White Oak.

Are We Headed in the Right Direction?

Over the past six months, I have written several articles trying to help clients catch glimpses of the economy. We all understand the tremendous shock our economy has taken as a result of this pandemic, but most media outlets provide little help in contextualizing what is happening. In previous emails, I have discussed consumer sales. [...]

By |2022-07-20T17:58:25+00:00September 29th, 2020|Market Commentary|

Consumers Continue to Power Through

About a month ago, I wrote about consumer spending and how credit card data suggested a pronounced recovery from lows hit in late March. We are continuing to see such in data from both government statistics and corporate earnings reports. Last Friday, the government released retail sales data for July 2020. Those data showed an [...]

By |2022-07-20T17:57:25+00:00August 18th, 2020|Market Commentary|

Does the Index Really Tell the Story?

As the market continues to trudge higher, I continue to hear comments that there must be something wrong with the market. How can the market move higher in the face of the continuing crises this country faces (virus, race relations, upcoming election)?  I am always pleased to take the time to respond to such questions, [...]

By |2022-07-20T18:02:08+00:00July 22nd, 2020|Market Commentary|

Consumer Spending During a Pandemic

As we head toward the July 4th holiday, the news media continues to blare out a mixed bag of headlines. One day viral infections are surging and the market is plunging; the next day, things are perhaps getting better and the market is surging. The news media is always looking for a story to support [...]

By |2022-07-20T18:10:00+00:00July 1st, 2020|Market Commentary|

The Economy Begins to Re-open

As you have probably heard by now, the jobs report for May came in much better than expected. Analysts were expecting a LOSS of more than 8 million jobs and an INCREASE in the unemployment number to something close to 20%. The actual report instead showed an INCREASE of 2.5 million jobs and a DECREASE [...]

By |2022-07-20T18:11:30+00:00June 5th, 2020|Market Commentary|

A Disconnect in the Market

A comment I hear from clients, friends, and others on a fairly consistent basis relates to a disconnect between the market’s performance over the past month or so and their perception of where we are in our journey through this viral pandemic. I often hear questions like: Why is the market up so much if [...]

By |2022-07-20T18:13:58+00:00May 8th, 2020|Market Commentary|

Oil Prices – A Failure of the Media to Inform

If you happened across a news show or website today, you likely saw breaking news about oil prices crashing.  Here are a few that I saw today: Oil crashes….price goes negative (CNN) Oil prices plummet (New York Times) Oil drops below $0, signaling an extreme collapse in demand (Washington Post) Barrel prices plunge to below zero as coronavirus [...]

By |2022-07-20T18:24:15+00:00April 20th, 2020|Market Commentary|

Earnings Season during a Pandemic

Yesterday marked the beginning of earnings season for the January/March 2020 quarter. Such backward-looking data does not tell us much about what is happening now or what may happen in the coming months, but we can glean bits of information about the health of corporate America.  Below are several bullet points – things you can [...]

By |2022-07-20T18:31:59+00:00April 14th, 2020|Market Commentary|
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